Product Design

Create positive user experience and turn your users into loyal customers. Works both for startup products and enterprise-level applications.

Product design is a collaborative work towards your product-market fit

Product design services will provide your business with a competitive advantage by helping you create products that are user-centered, innovative, and aligned with your branding.

Often took as interface design, product design comprises much more – interactions, user flows, and market fit.

By leveraging the expertise of product designers, UX designers, and business analysis, your product will generate value for your customers and differentiate you in the marketplace

Product design done right

With Codya design services, you can lay solid foundation for long-term success. Check what a deep product design process can bring you.

Reduced costs and risk

Avoid costly redesigns and recalls

Better alignment with business goals

Turn code into revenue with strategically aligned scope

Reduced time-to-market

Test and improve your solution when it’s cheap

Increased customer satisfaction

Reduce the need for extensive user training

Competitive advantage

Pinpoint your unique value proposition

User-centered approach

Create products that solve specific pain points


Good fit is where everything begins

The product design process is where the best apps begin. You might have gone through some of the steps already, thinking of your target group or creating a product vision.

We’ve worked with corporate customers long enough to know that the key to good understanding is to embrace what you already accomplished.

Working with Codya, you won’t have to start from scratch. Our flexible and modular design services compose a full cake. Yet, depending on what you already know, you can have it all or buy a slice (or a few of them).


How does the product design process look?


Discuss goals

During this stage, designers and stakeholders work together to identify the problem or need that the product is intended to solve or address. The goal of the “Discuss goals” stage is to gain a deep understanding of the user needs, market trends, and business objectives that will shape the product’s design.

Start with why

Identify the product’s purpose and goals. Define the intended outcome, such as solving a specific problem, meeting customer needs, or achieving a specific business objective.

Focus on the problem

This is a critical step in the product design process, as it helps to ensure that the product is focused and aligned with the needs of the target audience.

Address pain points

Identify the needs and frustrations of your users. The ability to solve a specific pain point or challenge that other products are not addressing, can be a strong market differentiator.

Bring your values to the table

Your core beliefs and priorities can help to guide the design decisions. In return, they play a significant role in creating strong brand identity and building loyal customers.


Discover opportunities

In this step to product design, we use different research and ideation methods to better understand users’ motivations and generate a wide range of ideas and solutions. The goal of this stage is to outline several solutions and pick the one that best addresses your objectives.

Competition analysis

Analyze the products services, and strategies of your competitors. Gain insights into the competitive landscape and identify opportunities for differentiation and competitive advantage.


Bring together cross-functional team members to work to generate and prioritize ideas and outline the solution’s key features and requirements.

User journey mapping

Gain a deeper understanding of the user’s needs, pain points, and the overall context in which they interact with your product or service. The user journey map includes touchpoints, emotions, and pain points at each stage of the user journey, from the initial awareness stage through to the post-purchase phase.


Define the information hierarchy, user flow, and overall functionality of the design. Sketches and schemes outlined at this stage are to ensure that the product is organized logically and efficiently, intuitive to use and easy to navigate.

Idea validation

Improve your usability by testing your application idea with real users. This step helps to identify any usability issues your target group may come across. Doing it before the application is developed is a huge money saver.

Product viability

Verify the viability of your concept by examining it from the standpoint of the company, the user, and the technology. It guarantees that your product provides worth and can be realistically constructed.

Success metrics

Make informed decisions by determining the right metrics – measurable and tight to business outcomes. Some commonly used success metrics comprise user engagement, conversion rate, retention rate, customer satisfaction, and more.


Define scope

With the product goals in mind, it’s time to prioritize the features and functionalities that will be included in the product. This is what scope definition is all about.


Make a high-level strategic plan that outlines the overall direction and vision for a product over a defined period of time, usually spanning several months or years. A roadmap includes major milestones, goals, and initiatives that are aligned with the product’s strategic objectives, which makes it easier to prioritise further development.

Define MVP

The MVP helps reach three goals. Firstly, to validate your assumptions and test the market with the simplest version of your product. Secondly, to cherry pick the essential features that satisfy the needs of early adopters to obtain feedback. Finally, to verify the features along with their business objectives.

Product backlog

An organized backlog is a starting point to manage application priorities. It helps business see the upcoming workload the development team plans to pick up during a specific period, usually one to four weeks. The backlog is a living document that is constantly updated and refined based on feedback and changing priorities.


At this point, it is possible to estimate the length of the whole design and development process. Having the backlog in place, we can assess the number of design cycles needed to create mockups, test them with users and finally – code.


Design in cycles

Go from plan to execution in an iterative process that helps you build, learn, and improve your design in a structured and highly efficient manner.

Design sprint

Use a five-day process designed to validate assumptions, and test new ideas. Build and test prototypes, and clickable mockups for the features discussed in previous steps. Step by step.

Clickable prototype

Test your entire UX concept with a clickable prototype of your whole application. This step works best for impatient owners who can’t afford to go through the iterations of a Design sprint.

Tests with users

Already holding your UX designs? Let’s test them with real users to gather feedback and decide whether to iterate on the design or move forward with the solution as is.

Detailed requirement
for development

The last step of the design process is to make sure the work can be handled by the software development team. Therefore, we describe each feature very carefully, taking into account its business value, expected behavior and any restrictions that have an impact on the feature.

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Ready for Codya?

Creative and structured. Direct and friendly. Always on your side, ready to go the extra mile. That’s who we are and how we work.

We believe that our expertise and proactive approach can transform your problems into victories, as it did for our clients from Sweden and Germany. We can proudly say that 80% of our projects turned into long-term collaboration, relieving our clients from recruitment hassles.

If you too are struggling with forming the right project team within your budget, look no further.

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